Monday, December 4, 2023
Educational Workshops Sponsored by A Pop Above, The Hideaway, Galaxy Amusement Supply, Hummel Group, Needham Concessions, Rickey’s Jerky, Stizzy Works & Webster Enterprises • Door Prizes Sponsored by Vic Marcus Concessions
9:30–10:45 AM
Opening General Session
Florentine A
“What is NICA?” / “All In!”
Sponsored by Southern Oregon Food & Beverage & Wings
of Fame Productions • Keynote Sponsored by Fiserv/Clover
The Opening General Session will feature a Welcome and Introduction by Vincent Nelson, CCE, NICA President, and Rey O’Day, NICA Executive Director, followed by “What is NICA?” presented by Jessica Gottsche, NICA Social Media, East Council, and Foundation Coordinator, and closing with “All In!” Keynote Address by Jeremy Parsons, CFE, Iowa State Fair CEO.
11:00 AM - 12:15 PM
Sticker Shock… How Do We Provide Value in an Atmosphere of Huge Price Increases?
Florentine E
Moderator: Rey O’Day, NICA Executive Director • Panelists: Phil Delahoyde, Extreme Food & Beverage and NICA Director; Lisa Gallagos, Cruzer’s Cocina; Dominic Palmieri, CCE, Odyssey Foods LLC and NICA Past President; Jeremy Parsons, CFE, Iowa State Fair CEO
The fallout from these feelings can have a real impact on immediate and future behavior. How Fairs and Concessionaires respond to this challenge impacts more than just short-term profitability. When Prices become too high it strongly affects the perception of Value for our Guests. Join us as we take an in-depth look into some solutions to the myriad of factors that impact pricing decisions, such as market dynamics, rent, fuel, competition, and Guest expectations. We must do all we can to not lose Value in the minds of our Guests.
Understanding the Trends Impacting Retail at Fairs
Florentine F
Sponsored by Webster Enterprises • Presenter: Jeff Thornberry, CCE, Pristine Systems and NICA Director
We are deep in a generational shift in buying habits, one that has left many of our events finding it increasingly difficult to fill their Commercial Exhibits Spaces. This is more than just post-pandemic shock, it’s part of a long-term trend that will eventually force Fair organizations to rethink how they manage shopping programs. The more organizations understand these trends, the better they will be equipped to navigate them. Commercial Exhibit managers alone cannot solve this riddle. Support from CEOs, Deputy GMs, and even Sponsorship Coordinators will be needed if these vital ecosystems are to continue serving their purpose. This presentation will give Fairs both tools and actionable information needed to strategically manage the change coming to their retail environments.
12:30 - 2:00 PM
“What’s On Your Mind?” Roundtable Discussions Over Lunch
Sienna & Tuscany
Sponsored by GoCashless • Moderators: Jessica Gottsche, NICA Staff & Donna Ruhm, San Diego County Fair (retired)
Discussion Topics include Credit Card Fees, Fair Hours and Number of Days, Multi-Year Contracts, Standardizing Beverage Prices, Tipping Practices, Cashless Only Purchasing, RV Park Security, Sustainable Packaging, Dietary Restrictions, and ADA Access.
When you enter the session room pick up your complimentary lunch and bottle of water and sit at a table that has a topic you would like to discuss. You will be able to participate in three different topic discussions during this session.
2:15 - 3:30 PM
Making Social Media & Marketing Work For You
Florentine E
Moderator: Jessica Gottsche, NICA Social Media Coordinator • Panelists: Bary Bunts, CCE, The Apple Cart; Danielle Dullinger, Minnesota State Fair Food & Beverage Manager; Rachael Lough, Ohio State Fair; Maria Zaffuto, Sweet Adventure Concessions
When Social Media emerged, it was a game changer for Marketing. Immediately, it freed up traditional advertising dollars to be spent differently. This new way of communicating through effectively using various platforms increased engagement and drove business to our Industry in ways that we never thought were possible. By taking it to the next level of engagement with live videos, stories, Influencers, QR codes, and more our presence will continue to grow and build a new generation of Fairgoers.
Profits Are Made With Buying Power
Florentine F
Moderator: Jay Wells, CCE, Wells Concessions and NICA Director • Panelists: Drew Ammerman, Sysco Contract Sales Consultant; Todd Patrick, Entegra Director of Client Support; Audrey Poole, Fare Foods VP of Business Development and NICA Foundation President; Clay Steadham, Sysco VP of National Accounts
NICA’s benefit programs are based on us being an association of companies who band together to increase their purchasing power with suppliers. One of the primary purposes of that combined power is to achieve the best prices from suppliers. Another one is to enjoy preferential rates and discounts for buying in bulk. Reducing cost for purchasing goods and services is how companies make money at the point of sale. These experts will improve your buying power.
3:45 - 4:45 PM
Staying Out of Harm’s Way by Minimizing Risk
Florentine A
Sponsored by Hummel Group • Moderator: Phil Teague, Hummel Group • Presenters: Paul Loftis, Westfield Insurance Group Senior Risk Control Representative; Vincent Nelson, CCE, Vinnie’s Fine Foods and NICA President
Note: The 2023 season left most thinking about and/or experiencing Safety and Security in new ways; therefore, NICA is holding this session in Florentine A as the only session in this hour to encourage everyone to attend.
Benjamin Franklin famously advised fire-threatened Philadelphians in 1736 that “An ounce of prevention is worth a pound of cure,” meaning that preventing fires is better than fighting them. “Staying Out of Harm’s Way” is a session focused on strategies and practices aimed at keeping individuals and companies safe and preventing potential harm. Whether it’s discussing safety in everyday life, personal security, or workplace safety, this session aims to empower participants with the knowledge and tools needed to stay out of harm’s way.
5:00 - 8:00 PM
Marketplace Trade Show & Happy Hour
Florentine C
Happy Hour Sponsored by Mattress Firm • Moderator: Phil Teague, Hummel Group • Presenters: Paul Loftis, Westfield Insurance Group Senior Risk Control Representative; Vincent Nelson, CCE, Vinnie’s Fine Foods and NICA President
At the center of the Trade Show floor there is a complimentary assortment of tasty hors d’oeuvres and at the back of the room there is a No-Host bar. Florentine B is set up in round tables for those wishing to attend a small “How To” Session, network with clients, or visit with friends.
Tuesday, December 5, 2023
Educational Workshops Sponsored by A Pop Above, The Hideaway, Galaxy Amusement Supply, Hummel Group, Needham Concessions, Rickey’s Jerky, Stizzy Works & Webster Enterprises • Door Prizes Sponsored by Vic Marcus Concessions
8:00 - 9:15 AM
Invited Continental Breakfast, Networking & Planning Meetings
Florentine A
Generation Forward (Members Under 46) / Next Steps for NICA Commercial Exhibitor Council (Merchant Task Force) / Legacy Families (3rd Generation or Higher)
Breakfast Sponsored by Chuckwagon Concessions
If you fall in any of the categories above, join us bright and early on Tuesday for a tasty breakfast, fellowship, and “futuring” discussions with like-minded attendees.
9:30 - 10:45 AM
Infrastructure, Technology, Connectivity & Digital Commerce… Oh My!
Florentine E
Moderator: Kathy Ross, Ross Concessions and NICA Past President • Panelists: Jim Teece, Project A President and CEO; Steve Wrobel Fiserv/Clover Regional Sales Director
In order to have more Technology and Digital Commerce (POS) we need Infrastructure and Consistent Connectivity to Wi-Fi to make it work. We cannot wish and will these ideas; we have to do the research, spend the money, plan the time to make them reality, and understand the equipment, software, procedures, and legalities. This title is a mouth full of big words that are important to understand. Our experts will explain what we need to have and what we need to know about making it work well in language we can understand. Together we will take a ride into the 21st century.
The Nuts and Bolts of Successful Selling 2.0
Florentine F & Trade Show Floor
Sponsored by Webster Enterprises & Rickey’s Jerky • Presenter: Jeff Thornberry, CCE, NICA Director • Panelists: Christopher Nielsen, Can-U Marketing; Denise Warner, Happy Cheeks Face Painting; Edward C. Reeder Sr., Uncommon USA
Fairs offer a unique opportunity for businesses to showcase their products and connect directly with their target audience. Our panel of industry leaders will discuss successful approaches to make the most of these events by providing you with actionable ideas to implement in your own business. Whether you’re a seasoned Fair participant or a newcomer to the World of Fairs, the tips and strategies shared by our panel of commercial exhibitors will equip you with valuable insights, knowledge, and techniques for turning Fairs into a thriving distribution channel for your respective companies. Join us as our panel of Commercial Business owners demonstrate how to make Fairs a successful part of your strategy.
Critical Safety Conversations: ADA, DOT & Propane
Florentine G
Sponsored by Hummel Group • Moderator: Phil Teague, Hummel Group • ADA Presenter: Erin Ribar, Duke’s LLC • DOT Presenter: Buddy Wells, Courier Software Safety Director • Propane Presenter: Vincent Nelson, CCE, Fuel Consultant
Join Erin Ribar as she provides practical guidance, education, and a bit of advocacy regarding creating spaces and events that everyone can access and enjoy. Discover the principles of Universal Design, gain insights into the Americans with Disabilities Act (ADA), and uncover the key elements of being a proactive force for inclusivity at Fairs. With help from Buddy Wells, embark on a comprehensive exploration of the present and future landscape of the Department of Transportation (DOT). This workshop is designed for transportation professionals and others seeking a deep dive into the current trends, challenges, and innovations within the DOT framework. Vincent Nelson, CCE has worked in the propane and oil industries as his “winter job” for over 25 years. He will go over some basic practices and safety procedures, talk about regulators and propane tanks, and review some new and old safety regulations.
11:00 AM - 1:00 PM
Marketplace Trade Show & Tailgate Lunch
Florentine C
Tailgate Lunch Sponsored by Extreme Food & Beverage, Odyssey Foods LLC & Wells Concessions
A complimentary assortment of light lunch foods is located at the center of the Trade Show Floor and at the back of the room there is a No-Host bar. Florentine B is set up in round tables for those wishing to attend a small “How To” Session, network with clients, or visit with friends.
1:15 - 2:15 PM
Programs For Developing Companies From Within
Florentine E
Moderator: Donna Ruhm, San Diego County Fair (retired) • Panelists: Dennis Larson, CFE, NICA Midwest Council Coordinator and Minnesota State Fair (retired); Melanie Linnear, State Fair of Texas VP of Food & Beverage; Nathan Janousek, Fun Biz Concessions
Have you thought about starting a program to grow or train your vendor companies? The Minnesota State Fair and the State Fair of Texas have progressive programs to grow companies from within their Fair offerings and/or from within their community. They will share what it takes to qualify for their consideration and the benefits of their programs. Nate Janousek has worked with both Fairs in developing successful projects. New and seasoned Concessionaires will be inspired to get started or think bigger.
Designing Grab & Go, Destination Spots & Trailers That Increase Profits
Florentine F
Moderator: Jessica Gottsche, NICA East Council, Foundation, and Social Media Coordinator • Panelists: Justin Aquino, San Mateo County Fair Manager; Joe Cetor, Forever Trailers; James Romer, CFE, Iowa State Fair Concessions and Midway Operations Director; Scott Shacklett, OVG General Manager–Fairplex
When Vendors design work space it often requires that a lot be accomplished in a small space. When serving many in a short time Fairplex has moved to a successful Grab and Go model. Trailers are expensive, so the design must provide a return on Investment (ROI) and entice the Guest to purchase. When laying out spaces outside, utilities and traffic flow must be considered. This panel of experts will answer questions that include answers about flexibility, health department requirements, lighting, pay points, volume service, and the movement of product and people.
Practical On the Road Maintenance & Organizing Tips
Florentine G
Moderators: Kathy Ross, Ross Concessions and NICA Past President; Alan Barr, Pacific Crest Concessions
Bring questions or tips about electrical plugs, ordering tires, roadside breakdowns, serving condiments, vermin prevention, mold abatement, signage protection, keeping track of Fair rules, equipment logs, moving trailers safely, oiling bearings, organizing payroll, and winterizing. Oh, and bring a beverage, too!
2:30 - 3:45 PM
Building Healthy Relationships With Your Vendors
Florentine E
Moderator: Kim Barr, CCE, NICA 1st Vice President • Panelists: Jon Baker, Pima County Fair Executive Director;
Dan Mourning, New Mexico State Fair General Manager; Scott Stoller, CFE, Colorado State Fair General Manager;
Nathan Vandewarker, Maverick Concepts LLC
In the bustling world of Fairs and Events, there’s a synergy that emerges when Vendors and Event Organizers communicate and collaborate effectively. When it is done consistently and transparently, we build trust and maintain efficiencies that turn ordinary strategies, best practices, and real-life success stories that showcase the undeniable magic that happens when Vendors and Fairs work hand-in-hand. This session includes “How To” handouts.
Keeping Retail Relevant in a Changing World
Florentine F
Sponsored by Webster Enterprises • Moderator: Jeff Thornberry, CCE, NICA Director • Panelists: Alan Harrington, We Have Your Flag; Nancy Chapman, Chapman Fashion International; Amanda Schlatre, Houston Livestock & Rodeo Show; Jason Warrenburg, San Diego County Fair Vendor Manager
Is the Fair you’ve been attending changing their target audience? Is your customer using your business to figure out how to purchase your product online? Has “as seen on TV” become old news? Are the items your exhibitor sells past their prime and expiration date? Have your space sales declined? In this session the panelists will discuss things Commercial Exhibitors and Fairs need to consider in order to move successfully into the next quarter century. Together and independently, let’s keep the show floor relevant and enticing to our Guests and profitable for our Commercial Exhibitors and Fairs.
4:00 - 6:00 PM
Closing General Session & Industry Excellence Reception
Florentine A
“Tomorrow Starts Today!”
Sponsored by Vincent Nelson, CCE, NICA President & Kim Barr, CCE, Incoming NICA President
“Everything I Know I Learned From Someone Else” certainly proved to be true at this year’s NICA Marketplace, “Together!” Rey will do some Riffing, NICA will honor our new CCEs and our 2022 Hall of Fame Recipient Don Delahoyde, CCE. Industry Leader and NICA Past President Dominic Palmieri, CCE will confirm and inspire us to believe that “Tomorrow Starts Today!” and Kim Barr, CCE and Vincent Nelson, CCE will lead us into the Industry Excellence Reception with a champagne toast. Enjoy your Fair Family knowing “Together We Can Accomplish Anything!”
